New 4Cocktails Website and Hotline Raises the Bar for Spirited Holiday Parties

November 14, 2007

Stand out this season by adding spirit to holiday parties and gift-giving lists. Providing a personalized cocktail at your celebration is an easy way to add your unique signature, and now 4COCKTAILS, a new and innovative entertaining resource, is available to help party hosts and guests celebrate in style with trend-setting alternatives to traditional holiday beverage options. The interactive website, www.4COCKTAILS.com, will be available 24 hours a day and the hotline, 877-4COCKTAILS, will have operators standing by, and available 24 hours during peak times, like Halloween, Thanksgiving and Christmas, to help inspire festive parties that will be remembered for years to come. Cathy Riva, go-to entertaining guru and host of Discovery Home Network's Party Girl, will share entertaining tips that will bring joy to the world � or at least to your party � teaching consumers to mix it up responsibly with world-class spirits brands, including ABSOLUT VODKA, Jim Beam Bourbon, Plymouth Gin, Cruzan Rum,Hornitos Tequila, DeKuyper Cordials and Starbucks Liqueurs.