Consumer Power of Youth

June 14, 2008

New low cost housing projects in Shanghai benefit an additional 5,000 families. Plus, young consumers are targeted by new marketing tools and products. Shanghai's youth market is estimated to be worth more than $40 billion a year. Spending on children tops China's household expenses, even before they're own purchasing power kicks in. Then see how Motorola leverages youth passion for sports and new technology into marketing new products during our interview with Jean Huang, Director of Partner Marketing Asia Pacific (Motorola Mobile Device).