TheNewsRoom | Michael Phelps Delivers PowerBar's New Power To Push Advertising Campaign

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Michael Phelps Delivers PowerBar's New Power To Push Advertising Campaign

March 24, 2008

PowerBar today announces the launch of a new national advertising campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power To Push, the campaign is designed to offer a window into an athlete's mind as they battle both physical and emotional barriers to reach their goals.