Spiderman 3 swings to the top

May 07, 2007

In North America, the film earned 148 million (USD) since launching on May 4, smashing the opening-weekend of 135.6 million... In a bid to create simultaneous worldwide buzz, Columbia started rolling out the film across Asia and Europe on Tuesday, and added markets as the week progressed. Great Britain and North America were among the last to get the movie. Analysts believe the successful strategy will be emulated by other film companies in the future. John Russell reports.