Josh Holloway shoots another advert for Davidoff's Cool Water in Hawaii

December 18, 2008

HAWAII - **EXCLUSIVE** Dad-to-be Josh Holloway looks to be challenging Hollywood's other famous topless father, Matthew McConaughey, for his maximum exposure title as he spends another day on the beach in Hawaii shooting commercials for Davidoff's "Cool Water". The actor looked "Lost" in his own world as he lay on a rocky outcrop being doused in mineral water for the shoot. When the take was over, Josh was seen yawning, then pulling a variety of facial expressions before assistants came and gave him a pile of fluffy white towels to wrap up warm in. His work done, Holloway concealed his pecs behind a plain white t-shirt and headed back to his trailer, a can of Diet Coke in hand. It was announced this week that Josh's wife, Yessica, is pregnant with the couple's first child.