Zadzooks: Toy Fair 2009, Mattel's Mindflex

February 16, 2009

Washington Times' reporter Joseph Szadkowski covers the 2009 American International Toy Fair. Here's the first in a series of video segments devoted to the New York City event. Mattel presented a new game tapping into mental acuity called Mindflex. It uses dry EEG sensor technology and a headset that reads and interprets brainwaves. It is not a cheap Jedi mind trick.