Taxi driver pimps his ride cow style

October 24, 2006

A taxi driver in Santiago, Chile stumbled across an unexpected marketing ploy when he decorated his taxi with a cow theme. Tired of being assaulted, Juan Geraldo took a kinder approach to warding off delinquency than Robert De Niro's character Travis Bickell in the 70's classic Taxi Driver. By decking his cab out in a showy bovine fashion, Geraldo has not only warded off criminals, but has attracted business as well.