Selling Salzburg without Mozart

July 03, 2007

Salzburg is putting the finishing touches to its bid to host the 2014 Winter Olympics. The Austrian city has long attracted tourists eager to see the birthplace of composer Wolfgang Amadeus Mozart, and the setting of the hit film The Sound of Music.But Salzburg, which is competing against Sochi in Russia and South Korea's Pyeongchang to host the 2014 Winter Games, is emphasising its younger, hipper image to win over the International Olympic Committee.Joanna Partridge reports for Reuters FEATURED SPEAKER: Thomas Rothauer, head of "Salzburg 2014" marketing