Rovi, Ford to Collaborate on Digital TV Advertising Program

August 18, 2011

Rovi Corporation (NASDAQ:ROVI) announced that it is collaborating with Ford (NYSE:F) on a comprehensive digital TV advertising program across the Rovi Advertising.Jeff Siegel, senior vice president of advertising at Rovi Corporation said, "We are thrilled to expand our relationship with Ford and work closely with innovative and forward-thinking brands like Ford and Lincoln to help us continue to advance the evolution of next-generation advertising. The Rovi Ad Network, with its engaged audience and extensive reach, delivers automotive manufacturers a strong platform to develop a deeper relationship with its customers with custom content. We plan to continue to grow the Rovi Advertising Network across a broad range of devices -- set top boxes, connected TVs, media players, mobile and tablet devices, and PCs, and add cutting edge capabilities to provide even more opportunities for our advertisers to engage with their audience."Rovi (NASDAQ:ROVI) has a potential upside of 48.4% based on a current price of $46.1 and an average consensus analyst price target of $68.43.