Playboy chic on Oxford Street

October 01, 2007

A surprisingly conservative brand of retail therapy is on offer at Playboy's new London store, its European flagship. The Playboy entertainment empire American Hugh Hefner began in the 50s with a magazine mostly appealing to men is now run by his daughter Christie Hefner. And she's shifted the empire's retail focus - alot. The clothing on sale at the new flagship store in the British capital is mostly for women and it's less racy than you might expect.