CAMPUS PMS

June 28, 2006

Something all women know, but few men seem to, is that when a group of women work or live together in close proximity, their menstrual cycles begin to concur, and alas, so do their symptoms for Pre-Menstrual Syndrome (PMS). Known as "synchronous menstruation," this phenomenon can stir up campus anxiety from college dorms to sorority houses and even the classroom. But according to recent research, a glass of good old fashioned milk can help offset the symptoms of PMS. And that's great news for the 1.7 million California college age women (and their male friends). Now, a new animated online spot titled "PMS Princess," takes a light-hearted approach to what, for many, is a serious issue.