TheNewsRoom | FINISH LINE SNEAKER STORE TO LAUNCH NEW BRAND CAMPAIGN BE HEARD!(R) YOUR VOICE. YOUR CHOICE.

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FINISH LINE SNEAKER STORE TO LAUNCH NEW BRAND CAMPAIGN BE HEARD!(R) YOUR VOICE. YOUR CHOICE.

July 19, 2007

The Finish Line, Inc. (NASDAQ: FINL), an Indianapolis-based athletic specialty retailer, today announced the launch of a new brand campaign entitled BE HEARD!. This integrated campaign will launch simultaneously in nearly 700 Finish Line stores, online at www.finishline.com and will be supported by television and digital advertising.