SUZUKI AUTO CONTINUES TWO-WHEEL INFUSION IN FOUR-WHEEL ADVERTISING CAMPAIGN

October 01, 2007

Building on last year's groundbreaking and highly successful brand campaign that linked Suzuki's rich motorcycle heritage to its automobiles, American Suzuki Motor Corp. launches a number of new television and print advertisements, highlighting the automaker's expanded lineup of dynamic vehicles, bringing greater clarity to the company's "Way of Life" brand philosophy and still illustrating the company's motorcycle DNA. In addition to the seven-passenger XL7 midsize crossover SUV, rugged Grand Vitara and bold and functional five-door SX4 Crossover, the new advertising campaign introduces the stylish and performance-oriented four-door SX4 Sport, scheduled to arrive in dealer showrooms this month.