MAJOR LEAGUE BASEBALL CHARITIES, THE AD COUNCIL LAUNCH NATIONAL CAMPAIGN TO AID IRAQ AND AFGHANISTAN VETERANS

October 30, 2007

Major League Baseball Charities, in partnership with The Advertising Council, today launched a national public service advertising (PSA) campaign entitled "Welcome Back Veterans." The program is designed to raise awareness and encourage all Americans to provide support for veterans who served in Iraq and Afghanistan. The PSAs are the first phase of a new Ad Council partnership with MLB Charities. Featuring a voiceover by Oscar Award Winner Tom Hanks, the first of two television PSAs will debut on October 27, during Fox's telecast of Game Three of the World Series.